13 qualified meetings in one month

Finding the right e-commerce companies for influencer marketing.

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Social Next Agency works with well-known influencers in the Netherlands. They create marketing strategies that appeal to Gen Z, with a focus on short-form content that resonates with a brand's audience.

Their offer was clear, but their pipeline wasn't. They were looking for e-commerce companies that understood the impact of short-form content and had a budget of at least EUR2,000 per month. You don't find those with a standard message.

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The approach: test, then move fast

After a test phase in which we tried different niches, e-commerce proved the most responsive. Makes sense: short-form content delivers the strongest results there. The target group was clear: C-level decision-makers at companies in the Netherlands.

The Social Next team preferred phone calls. No long email threads, just direct contact. That matched their style of working: young, fast, and to the point.

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From connection to opportunity

In one month, we grew the LinkedIn network with 205 new connections and had 34 conversations with decision-makers. 24 of those were genuinely interested in having short-form content created.

After qualification, 13 decision-makers turned out to be BANT-qualified too: budget, authority, need and timing. 13 concrete sales opportunities.

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The result: 13 meetings with decision-makers

13 meetings with e-commerce companies that understand what influencer marketing can deliver. Not exploratory, but ready to get started.

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For Social Next, that meant a full pipeline with exactly the type of client that fits their creative approach.