13 qualified meetings in one month

A personal approach in a business market.

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Stample Marketing helps estate agents and real estate companies with their online presence. They build websites that sell and campaigns that generate leads. Their niche was clear, and so was their audience. But reaching that audience turned out to be harder than expected.

The real estate sector is competitive. Everyone wants to sell something to estate agents. And Stample's ideal client isn't just any estate agent, it's companies with a marketing budget of at least EUR5,000 per month.

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The approach: speed and personal contact

We tested different angles. Fast follow-up and personal contact made the difference. Instead of video calls, we chose phone calls. That fits how Stample works: direct, personal, no fuss.

Personalised messages that showed we'd done our homework. No copy-paste templates, but openers that matched where the company sat in the market.

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Targeted outreach that reaches the right people

In one month, we expanded the LinkedIn network with 341 new connections. That led to 109 conversations with decision-makers. 18 of those were interested in outsourcing their marketing.

After qualification, 13 remained that were actually BANT-qualified: budget, authority, need and timing. 13 meetings with decision-makers who had the budget, the authority to sign, and the need for what Stample offers.

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The result: 13 meetings with decision-makers

13 meetings with marketers who fit the way Stample works. No time wasted on exploratory chats, but concrete opportunities for assignments.

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For Stample Marketing, that meant a pipeline that fit the niche: personal, direct and without ballast.